SKILLS

LinkedIn loves the buzzwords. So here we go …

Marketing managEMENT

Marketing Strategy: Annual planning — Budgeting — Forecasting — KPI setting

Brand Management: Brand creation — Positioning — Marketing planning

Concepts development: Data-driven insights — Storytelling — Creative direction

PR & Press: Press releases — Articles — LinkedIn content — Media relations

Influencer management: Sponsorships — Partnerships — Influencer collaborations

Event Manager: Festivals — Exhibitions — Brand activations — Production management

DIGITAL MANAGEMENT

Content Management: Copywriting — Look & feel — Brand tone of voice

Social Media strategy: Instagram — Facebook — LinkedIn — Paid social

Media planning: Cross-channel strategy — Reach optimisation — Paid media — SEO basics

Web & Landingpage: Setup — Shopify — Squarespace

Direct Marketing: Newsletter copywriting — Klaviyo (basics) — Email campaign optimisation

E-commerce Management: Shopify — Webshipper — Product listings

CLIENT Management

Project Management: Team leadership — Planning — Timelines — Deliverables

Operational management: Company structure — Process optimisation — Strategy execution

Team Leadership: Employee responsibility — Team building — Workshop facilitation

Stakeholder Management: Clients — Partners — Budget control — Negotiation

Campaign Management: 360° marketing — Go-to-market strategies — Activation planning

Data & Analytics: Power BI — Nielsen data — Campaign performance analysis

Software & Tools: Microsoft Teams — Google Workspace — Asana/Trello (if relevant)

OFFICE MANAGER (because work should be fun)

Culture building: Celebrating wins — Strengthening team spirit

Personal touches: Remembering birthdays & anniversaries

Fun factor: Always ready with a music quiz — Expert on the dance floor

Social planning: Organising internal events & traditions