SAMSUNG MUSIC GALAXY
Client: Samsung Denmark
Project: Samsung Music Galaxy Launch and execution
Agency: Universal Music & Brands
Role: Client & Project Manager
Year: 2019 - ongoing
Objective: Build a branded universe for Samsung targeting young consumers through music, creativity, and authentic engagement.
Solution & Results: The Samsung Music Galaxy project was designed as a long-term brand engagement platform connecting Samsung with its younger audience through the power of music. In collaboration with Samsung and the creative agency 25&30, we developed a series of campaigns, each spotlighting a Danish artist.
Fans could follow exclusive content, join competitions, attend events, and engage directly with the artists — creating a strong emotional link between the brand and its audience. Content was strategically distributed across social media channels to maximise reach, engagement, and brand affinity year after year.
