REBÆL

Client: Rebæl

Projects: Rebæl Re-brand and Launch including new Brand Platform, Design, Communication strategy and execution

Agency: Everland

Role: Client & Project Manager

Year: 2021 - 2024

Objective: Position REBÆL in the B2C market with a distinctive brand identity, compelling communication strategy, and bold visual design to showcase its potential and stand out in a competitive beverage category.

Solution & Results: As client and project manager, I oversaw the strategic development and execution of Rebæl’s complete brand transformation. This included defining a brand platform, crafting a 360° communication strategy, and managing a full rebranding process.

We captured Rebæl’s uncompromising spirit and experimental approach through innovative design, storytelling, and packaging — resulting in a brand identity that is as distinctive in taste and personality as it is in appearance.

Today, the look, taste, and act of REBÆL is like no one else in the category.

Read more about the project: https://everland.dk/work/rebael/