MIZONE (CHINA)

Client: Danone China

Projects: Re-branding, design, Launches and storytelling of Mizone portfolio - incl. Mizone Core, Mizone Zero & and Mizone sparkling

Agency: Everland

Role: Client & Project Manager

Year: 2020 - 2021

Objective: Develop a new concept and design for Mizone Sparkling and Mizone Zero, while rebranding the Mizone core range to strengthen the brand’s position in the Chinese market.

Solution: Mizone is the fifth best-selling non-alcoholic soft drink in China. I led the client management, project coordination, and brand development process for a complete refresh of the brand. Together with Everland, we created the ‘My Pulse, My Movement’ concept — inspired by the energy of Chinese megacities and a shift from Made in China to Created in China.

Both Mizone Sparkling and Mizone Zero were developed within the brand’s existing pulse universe, ensuring visual consistency while appealing to a younger, urban audience. Alongside these launches, we executed a comprehensive core range rebrand, modernising the design across all products.

Read more about the project: https://everland.dk/work/mizone/