Lottrup Craft beer
Client: Royal Unibrew
Projects: Lottrup Rebranding including design, digital and launshing at CPH Beer festival
Agency: Montdor Agency
Role: Project Manager
Year: 2015
Objective: Royal Unibrew wanted to launch a new craft beer brand, Lottrup, named after the brewer Malthe Conrad Lottrup. The goal was to create a strong identity and consumer universe that could stand out in the competitive craft beer market.
Solution: Together with Royal Unibrew, we developed the brand story and visual identity, designed packaging, and built the digital presence with a SoMe strategy and landing page. To meet consumers directly, we designed and constructed the Lottrup Bar for use at events such as the Beer Festival at Lokomotivværkstedet.
In collaboration with Dansk Supermarked, we also increased the shopper makreting experience in Bilka stores nationwide. These departments were created to immerse shoppers in the craft beer universe while elevating the overall beer-shopping experience. By combining storytelling, clear navigation, and engaging design elements, we made the craft beer category more accessible, inspiring, and interesting for consumers — ultimately turning the shopping trip into a brand experience.
